Monthly videocast to give voice to timely soybean industry topics01/17/2019 | Soybean Exports, Soybean News
By Katie Johnson, ISA public relations manager
The State of Soy, a fast-paced and timely videocast featuring expert insights on state, national and global soybean issues, will premiere next week on Jan. 23.
Produced by the Iowa Soybean Association (ISA), The State of Soy will feature a roundtable discussion hosted by ISA Communications Director Aaron Putze, APR. Each monthly episode will include timely perspectives from a variety of experts, including farmers, state and national soybean organization staff, industry personnel, traders and academia.
“Soybean farmers value a variety of opinions and insights on issues impacting their bottom line,” Putze says. “The State of Soy is dedicated to helping farmers make more informed decisions.”
Panelists will answer questions from farmers, with each episode identifying key action items farmers can use to make their operations more productive and competitive.
“Farmers want the best information to help make their operations more profitable,” says ISA President Lindsay Greiner of Keota. “The State of Soy is TV made for farmers who wish to remain competitive during challenging economic times.”
In the inaugural broadcast of The State of Soy, ISA hits on one of the most timely and important topics — trade.
For almost a year, a dispute between the U.S. and China, America’s largest customer of soybeans, has festered. The roller-coaster ride has featured deepening angst between Washington and Beijing; rumors of purchase agreements followed by a short-lived price upturn; followed all-too-soon by lackluster buying and a drop in prices.
Tune in on Jan. 23. to watch ISA President Lindsay Greiner of Keota, ISA CEO Kirk Leeds and Matt Campbell, a risk management consultant with INTL FCStone discuss the situation and what the future may hold for the 2019 crop year and beyond.
The new video series will be featured online at www.iasoybeans.com and shared on ISA’s social media channels including Facebook and YouTube. Exclusive and behind-the-scenes content will also be shared via ISA's Twitter and Instagram.
“This new videocast offers a very honest and transparent discussion between farmers and other stakeholders where everyone’s input is important and heard,” says Putze. “The State of Soy will be must-see TV for farmers and everyone who cares about a strong and vibrant soybean industry.”
Contact Katie Johnson at firstname.lastname@example.org.
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