Soybean Demand

We are driven to increase both domestic and international soybean demand by positioning U.S. soy as first choice around the world. You farm a successful and sustainable soybean crop; we help grow established markets and develop new ways to use it.

 Animal Agriculture

We work to build a thriving animal agriculture economy in Iowa and around the world by partnering with pork, poultry, aquaculture and cattle industries, as well as feed and soybean meal scientists, as livestock feed remains the largest market for Iowa soybeans. 

Pork Industry

Few things go better together than pork and beans. Around 9% of a soybean bushel’s value is attributed to pork exports., which adds $3.9 billion to the soybean industry. One out of five rows of soybeans grown in the state are consumed by pigs raised in Iowa. 

Egg & Poultry Industry

In 2018, the U.S. poultry and egg industry exported 3.9 million metric tons of product, which utilized about 147 million soybean bushels worth $4.5 billion, equalling 18 million bushel equivalents from the state of Iowa. 

Aquaculture Industry

Currently, the U.S. imports roughly 93% of all the fish consumed domestically. Over the last few years, growers in Iowa are looking at making their splash into aquaculture, hoping to capitalize on the abundantly available feed source — soybean meal. Learn more about aquaculture in Iowa.

ISA regularly publishes stories about the livestock industry. Stay up-to-date on the latest demand stories impacting your operation by visiting the ISA newsroom.

Visit Newsroom


 Export Markets

You produce the soybeans; we get them overseas by expanding exports to new and growing markets. We partner with the U.S. Soybean Export Council (USSEC) to leverage checkoff and non-checkoff resources in the quest to maintain and expand markets around the world. Get the latest news on each region from USSEC.


The Americas region is home to a population of 303 million and represents 6 percent of the world GDP with an average GDP growth of 3.5 percent. Mexico and Canada are key stable markets and Ecuador, Colombia and Venezuela are key growth markets for U.S. Soy. The other countries are stable markets, although U.S. Soy faces increasing competition from South American soy. Read about ISA's 2019 trade mission to Colombia and Panama.

South & Southeast Asia

South Asia is home to over 1.8 billion people, accounting for nearly 24% of the Earth’s population, and this enormous consumer base is becoming more affluent and demanding more protein. Meanwhile, Southeast Asia’s economy is the sixth largest in the world. Find more insightS in this story from ISA's 2019 trade mission to Myanmar.

Northeast Asia & Greater China

Long-term relationships define U.S. Soy’s presence in Japan, as the U.S. soy industry has maintained a constant presence in that country since 1956. A staggering 1.424 billion soy consumers reside in the Greater China Region and it boasts a growing middle class that is improving and diversifying its diet with an increased consumption of vegetable and animal protein and vegetable oils derived from soy. Read about the challenges being tackled and relationships being maintained in this story about ISA's trade mission to Japan and China.


With a population of 850 million people, the region represents 27% of the world’s GDP. Europe represents 11% of U.S. soybean and soymeal exports at 6,500,00 MT (238 million bushels). The 10 countries of Germany, Spain, France, the Netherlands, Italy, United Kingdom, Denmark, Portugal, Turkey and Russia import over 150,000 MT of U.S. Soy. U.S. East Coast exports to Europe are strong. The U.S. Soy industry holds a competitive advantage in the Greater Europe region because of its work in the area of sustainability, which is of increasing importance to the European food and feed industry. Read about ISA's 2018 European trade mission.

Middle East/North Africa

The MENA region is home to 380 million people or 6 percent of the global population. The regional GDP is 4.5 percent of the world’s GDP with wide geographic swings. The countries of Egypt, Tunisia, Morocco, Saudi Arabia and Israel import over 150,000 metric tons of U.S. Soy and the region represents 4 percent of total U.S. Soy exports. Egypt is the most important market for the U.S. Soy industry in the region as it approaches 1 million tons of imported U.S. Soy. Read more about ISA's 2018 trade mission to Egypt or get the latest MENA news from USSEC.

ISA regularly publishes stories about current export outlooks the industry's market development efforts in countries around the world. Stay up-to-date on the latest demand stories impacting your operation by visiting the ISA newsroom.

Visit Newsroom


 New Uses

More and more research and development leaders are realizing how soy can improve their products, like soy-based asphalt. A wide range of household products also utilize soy oil instead of the traditional petrochemicals, which is good for the environment and you. Learn more about ISA's work promoting the development of new uses here or visit the United Soybean Board to find more uses for soy.             

ISA regularly publishes stories detailing new uses of soybeans and new products being brought to market. Stay up-to-date on the latest demand stories impacting your operation by visiting the ISA newsroom.

Visit Newsroom


Biodiesel is a true soybean checkoff success story. Iowa leads the nation in production at 345 million gallons of the renewable fuel in 2019. Learn more about ISA's work promoting biodiesel here or visit the Iowa Biodiesel Board

ISA regularly publishes biodiesel updates — stay up-to-date on the latest demand stories impacting your operation by visiting the ISA newsroom.


Visit Newsroom


Nearly three quarters of U.S. consumers believe in supporting domestic agriculture by buying foods produced with crops grown by U.S. farmers, and incorporating soy into your diet is a great way to do do that. Some top soyfoods choices include protein bars, fresh edamame, tofu and meat or milk alternatives. ISA supports education around soyfoods, including giving consumers the scoop on soy and helping them learn to savor soyfoods