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Farming is Iowa’s Masterpiece!

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The 2019 Iowa Food & Family Project (Iowa FFP) Iowa State Fair display features an interactive paint-by-numbers mural that will be brought into full color using soy-based paint. More than 250,000 fairgoers are expected to visit the booth and gain perspective on modern agriculture in Iowa.

By Kelly Visser, ISA consumer engagement manager

From blue-ribbon-winning livestock to a perfectly sculpted Butter Cow to one-of-a-kind new fair foods, there’s no shortage of creativity at the Iowa State Fair! The iconic 11-day event attracts more than a million people from around the globe and is a salute to the intersection of food, farming and family in Iowa.

The 2019 Iowa Food & Family Project (Iowa FFP) Iowa State Fair display will showcase the artwork in agriculture and celebrate the collaboration, color and creativity of farming! More than 250,000 fairgoers are expected to visit the booth and gain perspective on modern agriculture in Iowa.

Located in the Southeast Atrium of the William C. Knapp Varied Industries Building from 9 a.m. to 9 p.m. daily, the Iowa FFP display features an interactive paint-by-numbers mural that will be brought into full color using soy-based paint.

In addition to painting the mural (there are 23,000 paint-by-number spaces!), visitors of all ages will have the opportunity to put a frame around farming courtesy of a farm-and food-themed photo booth and take-home coloring sheets. Visitors can also enter to win five pieces of agriculture-inspired artwork from a local photographer and artists. 

As with all Iowa FFP activities, the annual Iowa State Fair display centers around giving consumers the opportunity to engage with farmers and learn about the state’s leadership in agriculture. Each touchpoint will help grow the Iowa FFP network of fans for long-term, two-way conversations on food and farming.

“More than ever before, consumers want to know where their food comes from and we as farmers love nothing more than to share our story,” says Aimee Bissell, a Bedford soybean and corn farmer. “Opportunities like the Iowa Food & Family Project exhibit allow for mutual education and information, which is essential to our farming operation and making informed food choices.”

The display will be managed by more than 400 farmer and consumer volunteers. The enthusiastic volunteer base is a testament to the vibrant network of fans engaged with Iowa FFP activities.

Each month, Iowa FFP interacts with more than 120,000 food and health-minded people through social media, Fresh Pickings eNewsletter, Fresh Pickings magazine, community events and farm tours. Each consumer connection centers around building confidence in modern agriculture in a welcoming, relevant format.  

Iowa FFP is an initiative of the Iowa Soybean Association and networks with nearly 35 food, farm and healthy living organizations. To learn more about Iowa FFP, visit iowafoodandfamily.com.

Contact Kelly Visser at kvisser@iasoybeans.com.

For media inquiries, please contact Katie James, ISA Public Relations Manager at kjames@iasoybeans.com or Aaron Putze, ISA Communications Director at aputze@iasoybeans.com

For permission to republish articles or to request high-res photos contact Aaron Putze at aputze@iasoybeans.com. Iowa Soybean Association | 1255 SW Prairie Trail Pkwy | Ankeny | IA | 50023 | US

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