International Marketing

The International Marketing initiative enables the Iowa Soybean Association to build markets for soybeans and soybean meal in foreign countries. ISA develops relationships with buyers from around the world, often consulting with Iowa farmers to cultivate essential personal relationships.

ISA partners with the United States Soybean Export Council (USSEC), Qualified State Soybean Boards (QSSBs), the Iowa Economic Development Authority and exporters. The collaboration among these organizations help build customer preference for U.S. products and address market access and trade policy issues.