Photo: Iowa Soybean Association

Make a game plan for on-farm success with interactive sessions and insights from keynote speakers Seneca Wallace and Anja Manuel.

ISA Innovation to Profit Conference Returns to Jumpstart 2023 Growing Season

January 17, 2023 | Brock Johnston

Ankeny, Iowa – Innovation to Profit, a highly interactive and farmer-centric conference powered by the Iowa Soybean Association (ISA), returns Thursday, Feb. 16, 9 a.m. to 4 p.m. at the FFA Enrichment Center in Ankeny.

Programming will reveal keen agronomic and soil and water management insights from ISA's nationally renowned Research Center for Farming Innovation. Industry experts will also pencil out the ROI of cropping options and provide glimpses into how international affairs may impact on-farm decision-making and success in 2023.

“The new year brings a host of new opportunities for soybean farmers, but many challenges continue to affect farmer profitability,” says Randy Miller, ISA president and soybean farmer from Lacona. “From research opportunities and results to market discussions, producers will walk away from the conference with the knowledge and resources they need to make a game plan for a successful growing season.”

Producers can create a profitable game plan for success through interactive sessions including:


  • Agronomic practices to increase field performance and profitability;
  • Latest findings in crop protection, weed management and other production pests;
  • Management options to improve yields and address water quality challenges; and
  • Relay cropping tips and tricks.


Keynote speakers include Anja Manuel, a former diplomat, author and advisor on foreign policy and Seneca Wallace, a former Iowa State University quarterback, ten-year NFL veteran and business owner.

“The opportunity to speak to the farming community hits home for me,” says Wallace. “My wife is from Iowa and my father-in-law and brother-in-law farm. Through that, and my experience as a student-athlete at Iowa State, I’ve seen firsthand the critical role that Iowa farmers play in feeding, fueling and clothing a growing world. Whether you’re an athlete, coach, business owner or farmer, it’s important to have a game plan for success.”

Registration is courtesy of checkoff investments. Continuing education credits for Certified Crop Advisers (CCA) are available through session participation.


Funded by the soybean checkoff

The Iowa Soybean Association ( is “Driven To Deliver” increased soybean demand through market development and new uses, farmer-focused research and results, timely information and know-how and policy initiatives enabling farmers and the industry to flourish. Founded in 1964 by farmers to serve farmers, ISA is governed by a board of 22 farmers to advocate on behalf of the state’s 40,000 soybean producers, including more than 15,000 ISA farmer members and industry stakeholders.