January 2021
January 20, 2021
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In this issue...
Executive Insights: Advocacy Matters
The Iowa Soybean Association’s success and that of the industry and farmers it represents depends on advocates and advocacy. ISA CEO Kirk Leeds speaks to the importance of both.
Page 4
All Gas, No Brakes
Policy updates from Michael Dolch, ISA Director of Public Affairs.
Page 5
Activating Agricultural Advocacy
Tips on how to build stronger connections with consumers.
Page 12
Cole the Cornstar
Part educator, part entertainer, part motivational speaker. 100% farmer.
Page 14
Finding Common Ground
Group expands opportunities to share ag stories.
Page 16
Harnessing Consumer Curiosity
Iowa Food & Family Project creates long-term, pandemic-resistant consumer connections.
Page 18
Sharing Our Story
From farmer to consumer and beyond.
Page 20
Speaking Out for Cover Crops
How (and why) four farmers are dedicated to the cover crops cause.
Page 22
Connecting the Dots
Technology reaches farmers via virtual meetings, YouTube and more.
Page 24
The Last Word: Matter of Trust
Editor's notes by Ann Clinton.
Page 26
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