Connecting consumers with agriculture at the Iowa State Fair

August 7, 2025

With 96% of Iowans being removed from the farm, telling agriculture’s story matters more than ever. The Iowa Food & Family Project was created by the Iowa Soybean Association in partnership with other Iowa commodity organizations in 2014 to bridge the gap and share the story of agriculture with consumers.

ISA Consumer Insights and Engagement Manager Lydia Zerby showcases how the Iowa Food & Family Project and the Iowa Soybean Association utilize the Iowa State Fair to connect agriculture to everyday life. Headed to the fair? Check out the "Our Iowa Farm Experience" in the southeast atrium of the Varied Industries Building. 

The Soybean Bulletin is produced by Brownfield as part of a content partnership with the Iowa Soybean Association.

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