(Photo: Iowa Soybean Association / Joclyn Kuboushek)
Executive Insights: Addressing misinformation and safeguarding soybean oil demand
July 31, 2025 | Kirk Leeds
Soybean oil is a cornerstone of the U.S. agricultural economy and a vital ingredient in the diets of millions. As soybean farmers, you know the importance of this versatile product. Soybean oil used for food accounts for 61% of soybean oil used in the United States. Misinformation campaigns targeting seed oils, including soybean oil, threaten to undermine its reputation, demand and future. They also risk regulatory actions that could disrupt markets and increase costs for producers and consumers.
This issue strikes close to home. I'm the son of a grocery store owner. Consumer trust in the food business is vital. False claims made against soybean oil are not credible, and needlessly concern and confuse consumers. Decades of research, led by the U.S. Food and Drug Administration, highlight the benefits of soybean oil in reducing the risk of coronary heart disease and supporting overall health. Soybean oil's heart-healthy profile makes it a valuable part of a balanced diet.
The push for regulatory action against seed oils would be yet another economic headwind facing consumers. The World Agricultural Economic and Environmental Services says replacing seed oils in the U.S. food supply would result in a 43% increase in consumer costs for edible fats and oils, largely due to reliance on imported alternatives like palm oil. The Soy Nutrition Institute (SNI) Global, American Soybean Association (ASA), and United Soybean Board (USB) are countering these false claims to protect soybean oil's reputation.
In May, ASA and other groups held a congressional fly-in organized by the Seed Oil Organizing Group. They engaged lawmakers and their staff about the nutritional benefits of seed oils and the economic risks of disrupting access. SNI Global published fact sheets that debunk anti-seed oil claims with evidence-based research. USB has posted timely content that also counters misinformation on its website (USSoy.org).
But the most effective way to make the case for seed oils is for farm families to talk about this important market driver. The edible oils market is a catalyst for domestic demand, and protecting soybean oil from misinformation is essential to maintaining this market.
Stay informed and join in the conversation (this issue is another reason to participate in ISA's Communications Squad to make time to improve your communications confidence and skills). Don't shy away from the conversation. Share accurate information and amplify the efforts of ISA, ASA, USB and our many allied partners, whether by word of mouth, a letter to your congressional representative or via social media. Your voice matters in this discussion. Thanks for doing your part. Stay safe on the farm and hope to see you at the Iowa State Fair!
Written by Kirk Leeds.
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