The State of Soy: USB & ASA (S1:E6)
June 5, 2019
Between trade wars, unprecedented flooding and low market prices, growing soybeans isn’t for the faint of heart. It’s during hard times when national soybean organizations prove their worth.
In the first of a special, two-part episode of The State of Soy, American Soybean Association (ASA) CEO Ryan Findlay joins United Soybean Board (USB) CEO Polly Ruhland as they highlight the work their organizations do to support soybean farmers every day through checkoff dollars and policy efforts.
The USB, funded entirely by soybean-checkoff dollars, focuses on soybean research and market development to increase demand both domestically and abroad. Meanwhile, the ASA focuses on policy without the use of checkoff dollars.
Watch this month's episode of The State of Soy and get to know these leaders and the goals of your national organizations!