Magazine cover and preview of Fresh Pickings

Winter edition of Fresh Pickings delivers ag awareness to consumers statewide

January 19, 2023

More than 140,000 food and health-minded Iowans discovered the latest issue of Fresh Pickings magazine in their mailboxes, email inboxes and on social media this week.

The Iowa Food & Family Project’s seasonal print publication makes modern agriculture accessible, interesting and relevant to consumers statewide through personable editorial and stunning photography.

The latest issue showcases how cover crops improve soil health and water quality and the many ways innovation is essential in providing a safe, sustainable and nutritious food supply. Plus, readers will get an inside look at the farm-to-fork connection from three online influencers, go behind the scenes in the auction ring with Al and Jeanne Conover, and learn what is on the minds of Iowa’s grocery shoppers. If readers are looking for a divine reason to road trip across the state this year, they will love our "Sweet Tooth Tour of Iowa."

Erica Lain, who grows soybeans and corn and raises beef cattle with her husband Kenton, pens her second installment of our year-long “Fresh Picked” magazine series and discusses the intriguing parallels between agriculture and parenting.

About the Food and Family Project

Fresh Pickings magazine, published quarterly, is available at no cost at Iowa-based Earl May Nursery & Garden Centers and distributed at Iowa FFP events (while supplies last) as well as by partners and select organizations featured in the issue. Readers can also view the publication online and request a mailed subscription at

Funded in part by the soybean, pork, corn, beef, dairy, egg and turkey checkoffs as well as non-checkoff resources.