Ribbon Mural at Iowa State Fair

(Photo: Iowa Soybean Association / Joclyn Bushman)

See ISA at the Iowa State Fair

August 2, 2023 | Kriss Nelson

Come have one of your “Best Days Ever” at the 2023 Iowa State Fair.

Whether you are attending to see the famous butter cow, have a corn dog, check out the entertainment, or a livestock show, be sure to visit with farmers and Iowa Soybean Association (ISA) and Iowa Food and Family Project (Iowa FFP) staff.

For 11 days from Aug. 10-20, ISA and the Iowa Biodiesel Board will sponsor the biodiesel-powered campground shuttles. ISA will be at the Choose Iowa booth in the Ag Building, allowing fair-goers to learn more about the Iowa soybean industry.

“We are connecting farmers directly to consumers,” says ISA Producer Services Manager Bre Wagner. “They can ask questions, and our presence at the fair allows opportunities to facilitate those conversations.”

At the Kids Zone is Little Hands on the Farm. This ISA-sponsored exhibit allows children to get a hands-on experience while learning about agriculture and how it affects their daily lives.

Iowa FFP will be in the southeast atrium of the Varied Industries Building.

Watch Iowa artists create their masterpieces themed around agriculture sustainability with their larger-than-life creations.

Everyone can spin the wheel for prizes, play ag trivia, step inside the “ag-citing” photo booth or pick up a color sheet.

New to this year’s exhibit is an Iowa FFP cookbook, Fresh Picked. The free cookbook features exclusive recipes created by two Iowa bloggers that celebrate the goodness of Iowa-grown proteins and ingredients.

Plus, Iowa FFP will again hand out its ever-popular tote bags.

As with all Iowa FFP activities, the annual exhibit allows consumers to engage with farmers and learn about the state’s leadership in agriculture.

“The Iowa Food and Family Project is an open book about food, family and farming,” says Lydia Zerby, Iowa FFP consumer insights and engagement manager.

Those who sign up to engage with Iowa FFP receive farm-fresh information about modern agriculture via a combination of its e-newsletter, Fresh Pickings magazine (published quarterly), and social media offerings.

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