Fresh Pickings magazine features ag innovation, fall flavors and farm families
October 23, 2025 | Lydia Zerby
More than 157,000 food and health-minded Iowans discovered the latest issue of Fresh Pickings magazine in their mailboxes, email inboxes and on social media this week.
The Iowa Food & Family Project’s seasonal print publication makes modern agriculture accessible, interesting and relevant to consumers statewide through personable editorial and stunning photography.
The latest issue celebrates Pioneer Hi-Bred’s century of agricultural innovation and highlights a thriving farm operation where potatoes and onions take center stage. Readers will learn how genomic selection is transforming dairy cattle breeding — leading to healthier, more feed-efficient cows — and meet a company that brings imagination to life through whimsical, collectible works of art. You’ll also be inspired by a new destination in Okoboji, where interactive exhibits and vibrant creativity invite visitors to experience art in new and engaging ways.
Additionally, readers will visit a multigenerational farm family in Franklin County, whose lives revolve around faith, family and farming. In the kitchen, treat your taste buds to unexpectedly delicious desserts and a cozy, comforting soup — all featuring Iowa-inspired ingredients perfect for fall harvest meals.
Finally, Iowa Soybean Association Director and farmer Summer Ory of Earlham shares her debut Fresh Picked column, reflecting on the importance of connecting farmers and consumers — and how those personal connections helped grow her family’s beef business into a successful direct-to-consumer venture.
Fresh Pickings magazine, published quarterly, is available at no cost at Iowa-based Earl May Garden Centers and distributed at Iowa FFP events (while supplies last) as well as by partners and select organizations featured in the issue. Readers can also view the publication online and request a mailed subscription at freshpickingsmagazine.com.
Back