Matt Herman

Chief Officer, Demand and Advocacy

Raised near La Porte City, Iowa on a corn, soybean, and beef cattle operation, Matt has been near agriculture for much of his life. After leaving the farm, Matt attended Iowa State University to study policy, history, and bioenergy. Following school he worked for Ames-based Renewable Energy Group where he oversaw all greenhouse gas accounting, led aspects of policy and advocacy, and helped build innovative strategies to cut the company’s emissions while increasing profitability. Prior to joining the Iowa Soybean Association, Herman was in Washington D.C. working on environmental analysis and biofuel policy. Now at the Iowa Soybean Association, Matt leverages those skills and connections to support the creation of a more profitable, higher yielding, and more sustainable soybean cropping rotations for Iowa’s farmers.