Aaron Putze, Chief Officer of Brand Management and Enga

(Photo: Iowa Soybean Association / Joclyn Bushman)

Driven to deliver for Iowa soybean farmers

July 10, 2024

A new strategic plan is helping the Iowa Soybean Association sharpen its focus and actions.

Chief Officer of Brand Management and Engagement Aaron Putze, APR breaks down how ISA developed the new strategic plan using the strengths, weaknesses, opportunities, and threats facing soybean farmers over the next three to five years. With the vision of advancing the long-term competitiveness of Iowa soybean farmers, ISA seeks to increase productivity and continue to grow demand for Iowa soybeans. 

Seeds of Success is produced by Brownfield as part of a content partnership with the Iowa Soybean Association.