A stream runs dry because of drought conditions.

Drought conditions impact a small stream in central Iowa. The Soil & Water Conservation Society and the Iowa Soybean Association are highlighting the value of water this month through the "Imagine a Day Without Water" campaign. (Photo: Joseph L. Murphy/Iowa Soybean Association)

ISA supports “Imagine a Day Without Water” campaign

October 15, 2020

This month, the Iowa Soybean Association (ISA) is joining the Soil & Water Conservation Society (SWCS), the US Water Alliance, and other groups to highlight the value of water through the “Imagine a Day Without Water” campaign.

ISA is active on social media, this week and next, raising awareness of Iowa soybean farmers’ efforts to improve water quality. Follow along at ISA’s Facebook page.

“As the organization who supports the dynamic individuals, including ISA farmer members, who work tirelessly to create a bright future for agriculture, the environment, and society, the value of water is incredibly clear,” said Clare Lindahl, CEO of the Soil and Water Conservation Society.  “This campaign highlights what needs to be done to protect and improve our water resources and, importantly, offers the potential to increase engagement in these efforts.”

ISA’s Research Center for Farming Innovation understands the value of water and has been working with Iowa farmers on watershed projects for decades. Roger Wolf, ISA director of innovation and integrated solutions, said supporting this effort is important.

“The SWCS is the go-to organization for professionals working in soil and water conservation,” said Wolf. “There is logical synergy for collaborating with the SWCS and the US Water Alliance on this campaign as we illustrate the shared farmer-urban responsibility of water quality. It’s a complicated system and this is a moment to take notice of the work that goes on every day.”

The campaign culminates on Oct. 21 with a virtual, national forum. The forum will showcase innovative policies and investments to ensure safe, affordable, and sustainable water service for all. The event is free and registration is available at https://imagineadaywithoutwater.org/sign-up.