Monthly videocast gives voice to timely soybean industry topics
Ankeny, IA – The State of Soy, a fast-paced and timely videocast featuring expert insights on state, national and global soybean issues, premiered today on www.iasoybeans.com.
Produced by the Iowa Soybean Association, The State of Soy features a roundtable discussion format hosted by ISA Communications Director Aaron Putze, APR. Each monthly episode includes timely perspectives from farmers, state and national soybean organization staff, industry personnel, traders and academia.
“Soybean farmers value a variety of opinions and insights on issues impacting their bottom line,” said Putze. “The State of Soy is dedicated to helping farmers make more informed decisions.”
Panelists also answer questions posed from farmers, with each episode identifying key action items farmers can use to make their operations more productive and competitive.
“Farmers want the best information to help make their operations more profitable,” said ISA President Lindsay Greiner of Keota. “The State of Soy is TV made for farmers who wish to remain competitive during challenging economic times.”
In addition to the ISA website, the video series is shared on ISA’s social media channels including Facebook, Twitter and YouTube.
“This new format of communication offers a very honest and transparent discussion between farmers and other stakeholders where everyone’s input is important and heard,” said Putze. “The State of Soy is must-see TV for farmers and everyone who cares about a strong and vibrant soybean industry.”
Viewers are encouraged to forward topic ideas and questions for panelists to Putze at email@example.com.
Partially funded by the soybean checkoff
The Iowa Soybean Association (www.iasoybeans.com) develops policies and programs that help Iowa’s more than 40,000 soybean farmers expand profit opportunities while promoting environmentally sensitive production using the soybean checkoff and other resources. The association was founded in 1964 and is governed by an elected volunteer board of 22 farmers. It strives to be honest and transparent, fact-based and data driven and committed to environmental stewardship, collaborations and partnerships.