The Iowa Soybean Association will continue its support of the World Initiative for Soy in Human Health (WISHH) Program launched by state soybean checkoff boards, including Iowa, and the American Soybean Association in FY 2001. The program's goal is to increase the international consumption of soy protein by humans in new markets and developing markets, thereby creating new opportunities for consumption of soybeans and providing higher economic returns to U.S. soybean farmers. Initial efforts will focus on introducing soy protein for human consumption, and will ultimately be expanded to include all derivatives of soy for food use.