URBANDALE, Iowa - The Iowa Soybean Association (ISA) recently gained recognition for its unique marketing promotions, which bring attention to all of ISA's programs and soy’s impact on Iowa's culture and economy.

ISA is proud to announce that it recently won three Advertising Professionals of Iowa (ADDY) awards. The ADDY awards honor the best work of ad agencies statewide. ISA won three awards at the 2007 ADDYs, two silver awards and one gold award.

ISA’s Time for an Oil Change print campaign and the Bean Machine vehicle graphics both won silver awards in their respective categories. The Time for an Oil Change TV spots were awarded a gold award and were also selected as Best of Class, meaning that they were chosen as the best of all TV spots.

“Being recognized for our creative and promotional activities is always appreciated, and I continue to be impressed and appreciative of our talented and dedicated staff,” says Kirk Leeds, ISA chief executive officer. “It's an exciting time to be involved in the soybean industry, and I think our creative materials reflect that excitement.”

The ADDYs are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. Conducted annually by the American Advertising Federation, the ADDY Awards is the first of a three-tier, national competition. All across the country, local entrants concurrently vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY awards competition.