STRATEGIC DIRECTION
Shared Vision
The Iowa Soybean Association is a responsive and robust entity that is embraced by farmers as a valuable resource for products, services, answers and solutions. Using a single, integrated, and highly efficient board structure, farmer leaders focus their attention on high level direction, evaluation and decision making on policy and promotion issues.Leveraging their substantial financial resources to deliver profitable solutions to the benefit of Iowa soybean producers; their good work helps generate substantial profits to invest in ongoing soybean industry advocacy and grower services.


Focused Mission
The Iowa Soybean Association – Soybean Farmer focused - Expanding profit opportunities while promoting environmentally sensible production.


Core Values
• Openly and honestly speak our mind
• Not afraid of challenges…we are problem solvers
• We are unified…consensus building gets us there
• Being farsighted, creative and forward thinking gets us out in front on issues
• Objectivity…use a soybean focus based on merit and see the bigger picture
• Leadership…fueled by passion for farming and caring for our industry
• Hard work ethic...we follow through until the job gets done
• Commitment to do what is right for farmers and our communities
• Blended priorities of profitability and environmental sensibility


Goals / Themes
(Public Affairs) Secure resources and policies that enable Iowa soybean and livestock producers to compete globally.


(Supply) Stabilize and increase yield while improving production efficiency and the environment.

(Demand) Increase demand of Iowa soybeans by meeting the needs of our customers.

(Information and Education) Disseminate information about the activities and investments of the organization.

(Organizational) Strengthen the ability of ISA to meet its goals and objectives while improving operations.




Iowa Soybean Association • 1255 SW Prairie Trail Pkwy • Ankeny, IA 50023 • PH: 515-251-8640 • FAX: 515-251-8657