Shared Vision

Our vision is to be the premier commodity organization by enhancing the lives of United States soybean farmers, our communities and our customers.

Focused Mission

Effectively invest our resources to enhance the lives of soybean farmers, our communities and our customers.  This is accomplished through our actions concerning state and national policy, research, domestic and international markets, and our effort to improve the environment.  Our attention to developing a relationship with Iowa soybean farmers is strengthening our awareness of important issues and has enhanced our ability to respond to them.

Core Values

• The Iowa Soybean Association is committed to doing what is right for our industry. We are dedicated to investing our resources into research, marketing and educational activities that benefit the soybean farmer.
• Increasing and stabilizing soybean yield, in an environmentally friendly manner, is our number one priority.
  
• We work at state, regional, and national levels to develop policies and discover the agronomic knowledge to improve the profitability of Iowa soybean production.
  
• We strive to enable Iowa farmers to produce the highest quality commodity and food grade soybeans for our domestic and international customers.
• We will work to mainstream soy-based foods into the global marketplace—America and beyond.

Goals / Themes

(Public Affairs) Secure resources and policies that enable Iowa soybean and livestock producers to compete globally.

(Supply) Stabilize and increase yield while improving production efficiency and the environment.

(Demand) Increase demand of Iowa soybeans by meeting the needs of our customers.

(Information and Education) Increase engagement with farmers and other stakeholders while expanding awareness of ISA through communications, marketing and producer services.

(Organizational) Strengthen the ability of ISA to meet its goals and objectives while improving operations.